Notes and Selected Further Reading

Throughout the book, several resources are cited. Below is a collection of references, and recommended resources for further reading. Additionally, you can find many podcasts, interviews, articles, and more at and

Chapter One

The story of Candy Chang’s Before I Die… wall can be found on her website ( and can be heard through a talk she delivered at TED (

The Accidental Creative by Todd Henry discusses the dynamics of creativity in the workplace and offers practical methods for increasing effectiveness.


Chapter Two

You can find a full transcript of the Steve Jobs commencement address at Stanford at

The State of Create survey (sponsored by Adobe and conducted by Strategy One) showing the attitude toward creativity in the workplace, at school, and at home can be found at

Working by Studs Turkel provides an outstanding cross-section of attitudes about work from people doing a wide variety of jobs. (p. xiii)

The 2012 documentary Searching For Sugarman shares the life story of musician Sixto Rodriguez.


Chapter Three

Herbert Simon popularized use of the phrase “satisficing”, and was a prominent voice in the shaping the modern understanding of the decision making process. As a starting point, you can learn more about him at

The Innovator’s Dilemma by Clayton Christensen reveals some of the forces that cause companies to stop innovating, and the dynamics of how market disruption occurs.

The When I Grow Up Super Bowl ad can be found at

Ann Patchett’s commencement address at Sarah Lawrence College was later published as a book entitled What Now? (p. 76)


Chapter Four

The full transcript of Curtis Martin’s Hall Of Fame Enshrinement speech is posted on A starting point for learning more about Martin is, which also features a wealth of citations about his on and off field activities.


Chapter Five

The Shallows by Nicholas Carr is a valuable examination of the effect of technology on our minds and thus our interaction with our environment. (pp. 6-7)

The Impact Equation by Chris Brogan and Julien Smith shares insight into how to work with meaning.

Steal Like an Artist by Austin Kleon offers tips for living a more creative and artistic life.

The List by Roseanne Cash was her album of cover songs culled from the list her father, the legendary Johnny Cash, gave her to learn.

The Art of Innovation by IDEO founder Tom Kelley offers practical insights into innovation uncovered over the course of his career. (p. 102)

The Power Of Myth by Joseph Campbell with Bill Moyers features interviews with Campbell about the role of myth in everyday life.  (p. 115)


Chapter Six

Sarah Peck’s amazing story can be found on her website at

Dr. Karl Pillemer’s interviews with elder experts was compiled into his 2011 book 30 Lessons for Living: Tried and True Advice from the Wisest Americans. (p. 172)

The story of Jeff Bezos’ regret minimization framework was shared in his induction speech to the Academy of Achievement in 2001. The interview and transcript are found at

Oh The Places You Will Go by Dr. Seuss is a classic for kids of all ages.

Poke The Box by Seth Godin challenges readers to act now rather than waiting to be picked by others. (p. 34)

Accounts of Jerry Seinfeld’s advice to Brad Isaac are widespread on the web, but one account of it can be found at

Benjamin Franklin’s morning and evening questions, along with his list of virtues, can be found in his The Autobiography of Benjamin Franklin. (p. 196)


Chapter Seven

The War of Art by Steven Pressfield is a wonderful and motivating read about refusing to let fear squash creative pursuits.

Peter Bregmen’s book 18 Minutes offers excellent tips on personal productivity and engaging work with a sense of purpose.


Chapter Eight

In How The Mighty Fall, Jim Collins articulates the five stages of decline of formerly great companies.

In Great On The Job, Jodi Glickman shares insights into how to add incredible valuable in the workplace. (p. xx)


Chapter Nine

The Artist’s Way by Julia Cameron shares a methodology for reclaiming artistic passion and living life more creatively. (pp. 25-29)

You can learn more about Loren Long’s work at

The article in which Jad Abumrad shared the story of how RadioLab found its voice is at

Anything You Want by Derek Sivers offers insights for aspiring entrepreneurs from his own entrepreneurial journey. His reflections on the importance of doing what’s obvious can be found at


Chapter Ten

The rock tumbler story is found in the film Steve Jobs: The Lost Interview by Robert Cringely. The edited clip can be found at A transcript can be found at


Chapter Twelve

Man’s Search For Meaning is Victor Frankl’s account of his time in concentration camps and what he learned from the experience about the nature of humanity. (p. 76)

In The $100 Startup Chris Guillebeau shares practical tips for launching and operating a microbusiness.

The interview with Sara Blakely can be found at